PENGARUH BRAND COMMUNICATION TERHADAP CUSTOMER LOYALTY DENGAN CUSTOMER BASED BRAND EQUITY DAN CUSTOMER VALUE SEBAGAI VARIABEL INTERVENING PADA PT. PLATINUM CERAMICS INDUSTRY DI SURABAYA
نویسندگان
چکیده
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ژورنال
عنوان ژورنال: Jurnal Manajemen Pemasaran
سال: 2016
ISSN: 1907-235X,1907-235X
DOI: 10.9744/pemasaran.10.2.74-84